Oi! 👋

I'm Ingrid Luz 💡✨ — a Product Designer based in Rio de Janeiro, Brazil.

Specialized in User Experience Design, and standing in the intersection of tech, business and design.

I'm a restless problem solver that loves making people's lives easier by designing simple and delightful digital experiences.

As a very curious person, I've ended up everywhere: large media-tech company (the largest in Latin America)global advertising agency (designing for multiple clients, ranging from cement companies (!!!) to non-profit organizations to supermarkets), and real-estate startup — you name it, I’ve worked there.

Whatever I'm designing, I combine human-centered design and analytical thinking into my creative process.

I’m also a full-time dreamer, and I do believe in design as a powerful tool for making positive social change in the world.

Design is political and through design we can create opportunities and find new ways to solve old problems.

I'm currently working on my cases studies, but you can find me online pretty much everywhere.

If you want to get in touch, drop me a line or mention me.

I'd love to talk about new projects and work collaborations. 🤗


Selected works

2019 — Product — User Research, User Experience Design, Product Design

Helping people buy and sell real estate properties online

Product Design for URB9, startup founded by Nova Aliança Imóveis, one of the most traditional real estate agencies in Rio de Janeiro.

URB9 serves buyers, sellers and realtors simultaneously.

🚧 Case study coming soon. 🚧

2018 — Website — User Research, Information Architecture, User Experience Design

Increasing small and medium donations to multinational NGO

Redesign for the Fight for Peace website, a nongovernmental organization that works with young people in communities affected by crime and violence.

🚧 Case study coming soon. 🚧

2018 — App — Information Architecture, User Experience Design

Assisting construction stores workers in sales

Sales incentive campaign app for LaFarge Holcim's prime cement, Cimento Mauá, with training programs for construction store workers.

2018 — Research & Website concept — User Research, User Experience Design

Looking for the women in science fiction literature

Research about women's representation in sci-fi literature as a part of my undergraduate thesis in Industrial Design.

🚧 Case study coming soon. 🚧

Come say hi!


Drop me a line :)

(I don't bite, I swear)


For my complete résumé 
& work experience

Check some of my previous design work

Some old thoughts (in PT-BR)


I'm also here:


This is my baby! My personal project of handmade percussion instruments called "shekeres" (fun fact: I play the shekere in a bunch of carnival street parades here in Rio)


A proud bookworm, yes, ma'am


Daily schedule:

✓ check for non-sense memes;

✓ cute pet pics appreciation posts;

✓ irrelevant complains about everything


Professional film critic @ interwebs

(spoiler: it's mostly horror movies)


Professional "having a Yellow Submarine tattooed while in fact listening to funk and axé music 24/7" @ Spotify corp.