I'm Ingrid Luz 💡✨ — a Product Designer based in Rio de Janeiro, Brazil.
Specialized in User Experience Design, and standing in the intersection of tech, business and design.
I'm a restless problem solver that loves making people's lives easier by designing simple and delightful digital experiences.
As a very curious person, I've ended up everywhere: large media-tech company (the largest in Latin America), global advertising agency (designing for multiple clients, ranging from cement companies (!!!) to non-profit organizations to supermarkets), and real-estate startup — you name it, I’ve worked there.
Whatever I'm designing, I combine human-centered design and analytical thinking into my creative process.
I’m also a full-time dreamer, and I do believe in design as a powerful tool for making positive social change in the world.
Design is political and through design we can create opportunities and find new ways to solve old problems.
2019 — Product — User Research, User Experience Design, Product Design
Helping people buy and sell real estate properties online
Product Design for URB9, startup founded by Nova Aliança Imóveis, one of the most traditional real estate agencies in Rio de Janeiro.
URB9 serves buyers, sellers and realtors simultaneously.
2018 — Website — User Research, Information Architecture, User Experience Design
Increasing small and medium donations to multinational NGO
Redesign for the Fight for Peace website, a nongovernmental organization that works with young people in communities affected by crime and violence.
2018 — App — Information Architecture, User Experience Design
Assisting construction stores workers in sales
Sales incentive campaign app for LaFarge Holcim's prime cement, Cimento Mauá, with training programs for construction store workers.
2018 — Research & Website concept — User Research, User Experience Design
Looking for the women in science fiction literature
Research about women's representation in sci-fi literature as a part of my undergraduate thesis in Industrial Design.